Defining the Norm
Shaping the Future
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Defining the Norm
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Shaping the Future
about
break the norm
We build brands that push the boundaries of what’s possible. Our mission is to build generational defining brands that last.
expertise
From concept to launch — and everything in between
projects
meet the Founder
Ross MacKay
Ross MacKay is one of today's most disruptive entrepreneurs, known for founding Daring, the fastest-growing company in the U.S., and raising over $125 million from top investors including D1 Capital, Founders Fund, Peter Thiel, and Drake. On the heels of Daring's success, MacKay co-founded CadenceTM, a premium supplement brand in Los Angeles.
backed by
Bradley Churchill
Bradley Churchill is a brand architect and operator with deep experience in CPG, building consumer brands across food & beverage, apparel, supplements, and more. He blends creative problem-solving, cultural intuition, and commercial execution to reimagine legacy categories and scale ventures from zero to traction. At Non-Normal Ventures, he leads with an operator’s mindset and builder’s instinct, shaping the next generation of culturally relevant, commercially successful brands.
Investor & Entrepreneur
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Alex Oxlade-Chamberlain
Alex Oxlade-Chamberlain is a professional footballer with over 230 Premier League appearances for Arsenal and Liverpool, 35 England caps, and major honors including the Premier League, Champions League, FIFA Club World Cup, UEFA Super Cup, and FA Cup.
Beyond football, Alex has built a forward-thinking investment portfolio across technology, consumer products, property, and F&B. An early backer of STATSports, he brings a rare mix of elite sports experience, brand insight, and cultural intuition to Non-Normal Ventures.
Building Brands in Real Time
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